Category: Programmatic

POV

Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

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POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Blog

Blockchain: Disrupter or Digital Utopia?

In the digital age of media, there are often violent shifts and corrections in the marketplace. Though it has become easier for marketers to see these changes coming, and blockchain is just about on everybody’s radar, the question remains —…

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Blog

Why 2018 Needs to be About the Customer Experience

Despite ad blocking adoption slowing to a crawl, more than a quarter of Internet users are predicted to avoid digital messaging entirely. Invasive and interruptive formats are the common-sense cause behind this growth, and that can affect not only those…

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POV

Facebook Demand-Side Platform (DSP) Updates

Summary Facebook is currently revamping its demand-side platform (DSP) for programmatic display buying.  After conducting a long series of tests leveraging Facebook user data to buy advertising (including banners, video, and rich media ads) on the open web, Facebook found…

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