Category: SEO

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Speakable Schema and Voice

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…

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POV

Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

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POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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The Importance of Schema.org

Schema, also called “microdata” or “structured data,” are elements of code that empower site owners to pull in more information about a topic into the search engine results page (SERP). Brands can utilize Schema.org to provide additional information around a…

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POV

Google Introduces Search Console Update

Background Google recently unveiled updates to its Search Console platform, a free collection of tools and resources to help monitor website performance in the Google search index. The move comes as a benefit to marketers, providing deeper insight into Google’s…

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POV

Google Announces Longer, More Dynamic Snippets

Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…

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