Category: Social

POV

Facebook Video Metric Update

Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…

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POV

Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

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Blog

5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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Blog

8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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POV

Facebook Announces Newsfeed Algorithm Change

Summary Facebook’s Mark Zuckerberg announced yesterday that the platform will be making a major change in how its News Feed algorithm works in order to make it more “meaningful” for users. This change will provide users with more content from…

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POV

Snapchat Simplifies Design to Drive New User Growth

Background Snapchat recently announced an app redesign, sparking massive news and press coverage. The move is intended to drive user growth, improve user experience and increase engagement. The updates will be simple: separate friend communication from media consumption and personalize…

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POV

POV: Should Share of Voice be a Paid Social KPI?

Background For some advertisers, SOV has become a consideration when evaluating success for paid media. Share of Voice (SOV) is an advertiser’s share of conversation around a certain product, topic, or vertical. However, while SOV helps to understand real-time conversation,…

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POV

Facebook Introduces a New Platform for Shows with “Watch”

Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing  premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…

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