Category: Social

POV

It’s About Time: Instagram Offers Branded Content Ads

Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…

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Five Key Announcements from Kenshoo’s K8 2019

On Wednesday, June 12, Kenshoo hosted their annual K8 West conference at the Filoli Gardens in Silicon Valley, bringing together digital advertisers and publishers from all over the globe for a day of product announcements, education, and empowerment. The main…

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POV

Facebook Campaign Budget Optimization

Background Facebook is officially migrating all campaigns to Campaign Budget Optimization (CBO) this September. While CBO has been available in Ads Manager since November 2017, historically, campaign managers have been able to set and control budget at the Ad Set…

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Nine Notable Takeaways From Facebook’s 2019 F8 Conference

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

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POV

Facebook Video Metric Update

Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…

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POV

Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

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5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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