Category: Facebook

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Facebook Campaign Budget Optimization

Background Facebook is officially migrating all campaigns to Campaign Budget Optimization (CBO) this September. While CBO has been available in Ads Manager since November 2017, historically, campaign managers have been able to set and control budget at the Ad Set…

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Nine Notable Takeaways From Facebook’s 2019 F8 Conference

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

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Facebook Video Metric Update

Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…

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Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

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8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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Facebook Announces Newsfeed Algorithm Change

Summary Facebook’s Mark Zuckerberg announced yesterday that the platform will be making a major change in how its News Feed algorithm works in order to make it more “meaningful” for users. This change will provide users with more content from…

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Facebook Introduces a New Platform for Shows with “Watch”

Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing  premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…

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Inside F8 2017: 10 Things Advertisers Should Know

Facebook’s annual developer conference, F8, took place in San Jose this week. It focused on Facebook’s mission to make the world more open and connected and the steps that they’re taking to do so. In his keynote speech, Mark Zuckerberg…

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