Marketo & Omnicom Kick Off SXSWi

VulcanMastering the Art & Science of Digital Marketing

Sunday, March 15, 2015

4 – 5 p.m.
Vulcan Gas Company
418 East 6th Street
Austin, TX 78701

Register here

As we move from mass marketing to mass personalization, the future of digital marketing is about driving a personal interaction at every touch point between a brand a prospective customer.

No small feat given today’s multi-platform, always on, always connected world. As consumers move effortlessly and seamlessly from one device to another, across multiple screens, so too must ads and all forms of communications.

So what’s a digital marketer to do? Our group of experienced digital marketers from both the client and agency side will share their insights and we’ll demonstrate how the winners of tomorrow will be masters at both the art and science of digital marketing.


  • Sanjay Dholakia, Chief Marketing Officer (Marketo)


  • Gerry Bavaro, Chief Strategy Officer (Resolution Media)
  • Blake Cahill, Global Head of Digital & Social Marketing (Philips)
  • Luke Eid, Global Director of Innovation (TBWA)
  • Alan Gellman, Chief Marketing Officer (Esurance)
  • Rebeca Harris, Global Social Media Strategy (General Motors)