Music-Sports

SXSW Music & Sports Trends 2015

Music-Sports Comic

Monday, March 16, 2015

9 a.m.
StoryConnect@Omnicom Lounge Opens

9 - 10 a.m.
Twitter's Connection to Sports

David Borstein

Alcohol Beverage Manager – Twitter

10 - 11 a.m.
Tumblr IRL Concerts: Shows Bringing Art & Music to Life

Tumblr provides millions a social outlet for creative expression. Now with more than a dozen shows, Tumblr IRL offers music fans intimate performances with up-and-coming artists, and showcases vibrant installations by Tumblr artists - melding fandom and design to bring some of the best aspects of Tumblr to life. Join us as we showcase where we’ve been, where we’re going, and the importance of supporting musicians and artists both digitally and physically.

Nate Auerbach

Head of Music Strategy & Outreach – Tumblr

11 a.m. - 12 p.m.
Spotify: The Science of Music in Moments that Matter

We all have that song that makes us smile, take us back to an exact moment in time, or bring us to tears. Music has powerful effects on our emotions. Is it possible that the right music can also help perform better or push a little harder? Join Spotify's Alex Underwood, VP Head of Global Agency Development, and Tim Ganss, Head of The Echo Nest Commercial Platform, for a discussion on the impact of music in health, fitness, and sports, and the opportunity for brands to support their target audience in moments that matter.

Alex Underwood

VP, Head of Global Agency Development – Spotify

Tim Ganss

Head of The Echo Nest Commercial Platform – Spotify

12 -1 p.m.
Vice: Health is More Than Just a Band From L.A.

Health-related life events are among the most shared and engaged topics on social media globally. As millenials - the most social generation in history - increasingly becomes conscious of its incumbent health challenges and issues, VICE News is making part of our mission a concerted effort to uncover and address the most salient health-related topics for millennials - and the wider world.

Sterling Proffer

Head of Digital – VICE Media

1 - 2:30 p.m.
KITE Office Hours

KITE invites select startups to be the Omnicom Lounge for Office Hours one 90minute block in the morning and one in the afternoon where Omnicom execs can throw business problems at them, pick their brains about trends and assess if/how their product would be relevant to their clients.KITE invites select startups to be the Omnicom Lounge for Office Hours one 90minute block in the morning and one in the afternoon where Omnicom execs can throw business problems at them, pick their brains about trends and assess if/how their product would be relevant to their clients.

3 - 4 p.m.
Mood Media & AV Club: Fireside Chat

Competition is fierce for retailers and business owners who are looking to get ahead of the curve by capturing market share and customer loyalty through an interactive omnichannel experience. Of all the thousands of brands we work with, we can classify each into one of two groups: those playing defense and those playing offense. Hear from Mood Media’s Dave Van Epps on how these strategies are playing out in the music technology industry, and how mobility and music will pave the way for the future.

David Van Epps

Global Chief Product Officer, EVP of Local Sales, North America – Mood Media

4 - 5 p.m.
Chat With GMR CEO Cameron Parsons

6 p.m.
StoryConnect@Omnicom Lounge Closes

Monday Registration Form