As President of Resolution, Craig Ellis is responsible for shaping the strategic direction of the agency; continuing to evolve Resolution’s performance marketing capabilities; attracting, developing and retaining the best talent and ensuring clients receive the optimum marketing solutions to drive their business forward.
Craig’s career started in Australia in 1997 and his subsequent relocation to New York in 2016 has provided him with opportunities to work across regional and global markets, bringing an unwavering commitment to excellence and an extraordinary level of authenticity as a leader, nurturer and motivator of people. Craig brings inquisitive thinking, valuable insights and universal knowledge to help Resolution’s clients understand the dynamic media ecosystem. Craig has a passion for uniting the way people work by aligning teams, processes and platforms to deliver operational effectiveness and innovative solutions.
Most recently, Craig served as Global Chief Operations Officer at IPG Mediabrands’s Reprise Digital in New York; prior was CEO of Reprise in Australia. At Reprise, Craig launched the integration of three digital agencies, managing the global rollout of a new corporate identity, operating platform and go-to market strategies. He also oversaw the agency’s expansion from a search-only specialist business to a 40+ country global performance marketing network. Prior to Reprise, Craig was the Managing Director at digital performance agency, ADP Group (Formerly dgm Australia); a disruptor to the then CPM reliant digital landscape where they pioneered digital performance marketing solutions for clients such as DELL, American Express, Citibank, HSBC, Hertz, and Qantas.