Max Lufer

Managing Director, Southwest

As Managing Director of Resolution Media’s Southwest operations, Max leads a team of digital marketers who work across Omnicom Media Group agencies to drive strategy, innovation, and execution in SEM, Content Marketing and Social Media. Max is a passionate digital marketing veteran with more than 12 years of experience driving performance media strategy, execution, process and insights for clients such as TD Bank, American Express, McDonald’s, Scotia Bank, Canadian Tire and Sport Chek. Max believes that media strategy and planning must be data-driven and holistic, incorporating both offline and online data across devices to inform business decisions and overall methodology.

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