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10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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Nine Notable Takeaways From Facebook’s 2019 F8 Conference

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

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Speakable Schema and Voice

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…

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Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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