Google

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Knowledge Graph Makes Google Smarter

Background Google has been talking about a semantic refresh of their search engine for months, and it finally arrived as the Knowledge Graph on 5/16/12. The Knowledge Graph is Google’s latest step into artificial intelligence, and their large scale attempt…

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GM and Facebook Advertising

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GM Pulls Ad Spend from Facebook Ads

Background On May 15 General Motors (GM) announced that the company was pulling advertising spend from Facebook this year. This news caused a large stir among advertisers currently invested in Facebook’s advertising and has brands debating the effectiveness of paid…

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Google Plus

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Google+ Ripples for Marketers and Advertisers

Background On October 27, 2011, Google announced What’s Hot and Ripples for Google+. In early March of this year, Google updated this feature with support for more than 60 languages, as well as the ability to see not just how…

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SES

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SES NY 2012

The last few months have seen a tremendous amount of activity in the Search-sphere by all of the major players in the space.  It seems like more has occurred in the last 6 months than the last 3 years put…

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Auto Insurance Shoppers

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Auto Insurance Shoppers Start Online

Many of us know one way to save money on products, services and merchandise is to jump online and search, but how many people actually perform a search when comparing insurance companies to get the best deal?  According to the…

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Google Wallet

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Search & Pay: Pocket In-Store Sales with Google Wallet

“In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards. Now we’re on the brink of the next big shift.” With these words Google introduced Google Wallet, an…

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Boxhead

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Affiliates and Lead Aggregators

My husband and I have been on a quest to buy a new house and on a recent Google search for “mortgage rates” I was served with a slew of paid and organic results which many had no discernable difference…

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Pharma

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Is Facebook Dead For Pharma?

Many digital pharma marketers are tempted to avoid social media altogether due to strict advertising regulations by the FDA, and the unwillingness of some platform providers (Facebook) to adjust policies for the industry. As per FDA regulations, all pharma advertising…

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