Blog

The Importance of Schema.org

Schema, also called “microdata” or “structured data,” are elements of code that empower site owners to pull in more information about a topic into the search engine results page (SERP). Brands can utilize Schema.org to provide additional information around a…

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Three Key Insights From The ANA Media Conference

Earlier this month, I attended the Association of National Advertisers’ (ANA) Media Conference. Historically, the event has been a place for industry leaders and marketers to come together to discuss their grievances, successes, and what’s next in media. Below are…

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Blockchain: Disrupter or Digital Utopia?

In the digital age of media, there are often violent shifts and corrections in the marketplace. Though it has become easier for marketers to see these changes coming, and blockchain is just about on everybody’s radar, the question remains —…

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Why 2018 Needs to be About the Customer Experience

Despite ad blocking adoption slowing to a crawl, more than a quarter of Internet users are predicted to avoid digital messaging entirely. Invasive and interruptive formats are the common-sense cause behind this growth, and that can affect not only those…

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