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8 Hot Topics from F8 2018

Facebook’s annual developer conference, F8, took place in San Jose, California this week. While there were notable mentions of safety and security, Facebook has stayed true to its mission by continuing to move forward with new features and services to…

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Google CEO Lays Out Tech Roadmap at I/O 2018

The annual Google I/O conference, which brings together developers from all over the globe to explore the next generation of technology, kicked off this week in Mountain View, California. It’s apparent that digital is becoming seamlessly integrated into every facet…

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What to Consider When Forming a Paid Search Competitor Strategy

Competitor keywords present unique opportunities that regular brand and non-brand keywords do not.  However, they can come with headaches or can wind up being inefficient if not employed correctly. We’ll explore what’s worth considering when determining a competitor spend approach…

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The Importance of Schema.org

Schema, also called “microdata” or “structured data,” are elements of code that empower site owners to pull in more information about a topic into the search engine results page (SERP). Brands can utilize Schema.org to provide additional information around a…

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Three Key Insights From The ANA Media Conference

Earlier this month, I attended the Association of National Advertisers’ (ANA) Media Conference. Historically, the event has been a place for industry leaders and marketers to come together to discuss their grievances, successes, and what’s next in media. Below are…

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Blockchain: Disrupter or Digital Utopia?

In the digital age of media, there are often violent shifts and corrections in the marketplace. Though it has become easier for marketers to see these changes coming, and blockchain is just about on everybody’s radar, the question remains —…

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