It turns out that the customer personalization ideas presented in 2002’s “Minority Report” will not be far from reality in five years. Costumer data, behavior, and derived intent will be not only stored, but utilized by media in the retail…
Disruption is Coming Here Here’s the plain truth, advertising as we know it is getting turned on its head. For the past century, a fundamental component of brand marketing was to take a product and wrap emotions around it. You’ll…
Facebook’s annual developer conference, F8, took place in San Jose this week. It focused on Facebook’s mission to make the world more open and connected and the steps that they’re taking to do so. In his keynote speech, Mark Zuckerberg…
Pages come and go on sites all the time. As SEOs, we know it’s best practice to redirect old URLs to new relevant ones or at the very least find the best experience to send users to. 404 pages are…
Blockchain is gaining momentum and industries across the economy are considering how it might impact the way they do business. Whether it’s Finance, Healthcare or Art Collecting, blockchain will arrive in your market eventually, so now is the best time…
Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap Ads on…
Marketing today is both art and science — an exercise in both human creativity and technological advancements — but some feel artificial intelligence and machines could take over the marketing discipline. What do you think? Could this happen soon? Should marketers be…
I am fortunate to work with a bunch of exceedingly bright and innovative people. Our executive leadership team is a group I am very proud to be a part of. The conversations we have when we are together can alternate…
Setting the value capacity on a business has become a hot topic following Snap Inc.’s recent IPO announcement. Questions ranging from determining the best time to scale and calculating market potential to finding the top and the best way to…
Right now, consumers are having micro-moments. Now ask yourself, is your business there for them? Have you mapped out a strategy to meet their needs at these times or will your competition beat you to it? Many marketers talk about…