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Google Tracking Retention After Safari & Firefox Updates

Background Safari’s Intelligent Tracking Prevention (ITP) 2.0 was recently announced by Apple at its Worldwide Developers Conference in June 2018 and will be included in iOS 12 (mobile OS) and Mojave (Mac OS). The new feature will immediately partition cookies…

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Not Exactly a Match: The Evolution & Impact of Match Types

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

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Facebook Video Metric Update

Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…

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Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

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Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

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Google Expands Its “Universal Cart” with Shopping Actions

Summary Google announced another key step forward in the evolution of their e-commerce offerings with the rollout of Shopping Actions. The update brings merchants’ Google Express products into voice and search results, and also is the new Google “buy” button,…

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Google Announces Core Algorithm Update

Background Google confirmed the long awaited update to their core search ranking algorithm on March 5. As a result, the appearance and ranking of some, but not all, websites in search results will be impacted. Google has said that the…

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Google Introduces Search Console Update

Background Google recently unveiled updates to its Search Console platform, a free collection of tools and resources to help monitor website performance in the Google search index. The move comes as a benefit to marketers, providing deeper insight into Google’s…

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Exploring Google’s New E-commerce Offerings

Background As the battle for e-commerce and e-retailer dominance intensifies among Amazon, Walmart, and other key retailers, Google’s vision for its future in retail is taking shape. Google is making a broad and multifaceted effort to bring together its e-commerce…

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