Background Google confirmed the long awaited update to their core search ranking algorithm on March 5. As a result, the appearance and ranking of some, but not all, websites in search results will be impacted. Google has said that the…
Background Google recently unveiled updates to its Search Console platform, a free collection of tools and resources to help monitor website performance in the Google search index. The move comes as a benefit to marketers, providing deeper insight into Google’s…
Background As the battle for e-commerce and e-retailer dominance intensifies among Amazon, Walmart, and other key retailers, Google’s vision for its future in retail is taking shape. Google is making a broad and multifaceted effort to bring together its e-commerce…
Background Google officially announced that page speed will be a ranking factor in how results are shown for mobile queries. This announcement is the latest in a series of moves by Google to improve mobile user experience, which include the…
Summary Facebook’s Mark Zuckerberg announced yesterday that the platform will be making a major change in how its News Feed algorithm works in order to make it more “meaningful” for users. This change will provide users with more content from…
Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…
Background Snapchat recently announced an app redesign, sparking massive news and press coverage. The move is intended to drive user growth, improve user experience and increase engagement. The updates will be simple: separate friend communication from media consumption and personalize…
Background Google recently announced that they will enforce quality standards, ensuring the integrity of Accelerated Mobile Pages (AMP). By February 1, 2018, AMP page content must have “close parity between AMP and its canonical page, for pages that wish to…
Background Last month, Google took another step towards bringing their machine learning and Artificial Intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up to twice…
Background For some advertisers, SOV has become a consideration when evaluating success for paid media. Share of Voice (SOV) is an advertiser’s share of conversation around a certain product, topic, or vertical. However, while SOV helps to understand real-time conversation,…