Background Google officially announced that page speed will be a ranking factor in how results are shown for mobile queries. This announcement is the latest in a series of moves by Google to improve mobile user experience, which include the…
Summary Facebook’s Mark Zuckerberg announced yesterday that the platform will be making a major change in how its News Feed algorithm works in order to make it more “meaningful” for users. This change will provide users with more content from…
Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…
Background Snapchat recently announced an app redesign, sparking massive news and press coverage. The move is intended to drive user growth, improve user experience and increase engagement. The updates will be simple: separate friend communication from media consumption and personalize…
Background Google recently announced that they will enforce quality standards, ensuring the integrity of Accelerated Mobile Pages (AMP). By February 1, 2018, AMP page content must have “close parity between AMP and its canonical page, for pages that wish to…
Background Last month, Google took another step towards bringing their machine learning and Artificial Intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up to twice…
Background For some advertisers, SOV has become a consideration when evaluating success for paid media. Share of Voice (SOV) is an advertiser’s share of conversation around a certain product, topic, or vertical. However, while SOV helps to understand real-time conversation,…
Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…
Background Facebook launched a new ad-supported TV programming experience “Watch,” establishing premium content or “Shows” through long form and live video. Watch will be available as a tab within the existing platform via mobile, desktop and within TV apps featuring…
Background Following several years of testing and integration of machine learning algorithms to power media buying, Google announced that they will begin to phase out standalone app promotion campaigns for search, video, and display in favor of their Universal App…