Ad Rank

POV

Ad Rank Gets a Revamp

Background Ad Rank has been a fairly steady metric over the years – it determines your position on Google Search by multiplying your bid by the Quality Score of each keyword. Quality Score is, of course, Google’s way of measuring…

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Instagram Ads

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Instagram to Begin Testing Native Advertising

Background Instagram recently announced that it would begin testing a native advertising product in the coming week. Native advertising is content that is provided in the context of a user’s experience. The yet-to-be-titled ad product will show photos and videos…

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Google Hummingbird

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Google Hummingbird

Major Google Algorithm Update Brings New Opportunities for Marketers        Background On September 26, Google announced a major change to their search algorithm, which they call “Hummingbird.” Hummingbird is the largest change to Google’s core search since 2001….

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Google Estimated Cross Device Conversions - Photo Courtesy of Noah Talesnick

POV

Google Estimated Cross Device Conversions

Background With more and more users utilizing multiple devices to access content and surf the Web, the ability for advertisers to understand this cross-device activity has been lacking. Google reported in a recent study of consumers that regularly use multiple…

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POV

Google Landing Page Quality Score Update

Background Quality Score (QS) has always been a significant factor in management of Google AdWords campaigns.  While it holds a lot of weight when it comes to measuring and optimizing campaign performance, it’s been somewhat difficult to assess because Google…

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fMC

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fmC Announcements

Background On February 29, 2012, Facebook announced three new products that will impact the way brands approach their social media strategy within Facebook at their first ever Facebook Marketing Conference (fMC).  The core message behind each of these product announcements…

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Pinterest Referral Traffic

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Pinterest – Implications for Search Marketers

Background Pinterest is a fast growing social network of online pinboards used to find, share, and organize content from around the web. Despite tremendous competition in the social network arena, Pinterest has achieved phenomenal growth in the last few months…

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Google Search Plus

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Google Search Plus Your World

Background On January 10, 2012, Google unveiled deep integration of social results into Google Search, with an emphasis on Google+. They’re calling this Google Search plus Your World. For Google this is another step away from the ten blue links…

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Google Plus

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Google+ Business Pages

Background After much anticipation, Google+ Pages for Business are now available. On June 28 2011, Google announced its newest version of social networking called The Google+ Project.  At the onset, brands wanted to join and create “fan pages” but Google…

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