Tag: artificial intelligence

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5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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Google Announces Changes to AdWords Daily Budget Caps

Background Last month, Google took another step towards bringing their machine learning and Artificial Intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up to twice…

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Google Announces Rankbrain

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What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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