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Tag: customer match

POV

Google Identity Data on YouTube

By The Resolution Media Team | January 31, 2017

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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POV

Reach People, Not Just Keywords: Google Unveils “Customer Match”

By The Resolution Media Team | October 8, 2015

Background Google recently announced its much anticipated Customer Match — which enables marketers to sync customer email data with signed-in Google users and to target those customers in Google search, YouTube and Gmail ads — will be rolled out for…

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