Tag: Google Shopping Actions

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10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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POV

Google Expands Its “Universal Cart” with Shopping Actions

Summary Google announced another key step forward in the evolution of their e-commerce offerings with the rollout of Shopping Actions. The update brings merchants’ Google Express products into voice and search results, and also is the new Google “buy” button,…

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