Tag: google shopping

Blog

10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

Read More

POV

Exploring Google’s New E-commerce Offerings

Background As the battle for e-commerce and e-retailer dominance intensifies among Amazon, Walmart, and other key retailers, Google’s vision for its future in retail is taking shape. Google is making a broad and multifaceted effort to bring together its e-commerce…

Read More

POV

Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

Read More