Tag: google

POV

Not Exactly a Match: The Evolution & Impact of Match Types

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

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POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Blog

Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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Blog

Google CEO Lays Out Tech Roadmap at I/O 2018

The annual Google I/O conference, which brings together developers from all over the globe to explore the next generation of technology, kicked off this week in Mountain View, California. It’s apparent that digital is becoming seamlessly integrated into every facet…

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POV

Google Announces Longer, More Dynamic Snippets

Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…

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POV

POV: Google AMP Quality Update

Background Google recently announced that they will enforce quality standards, ensuring the integrity of Accelerated Mobile Pages (AMP). By February 1, 2018, AMP page content must have “close parity between AMP and its canonical page, for pages that wish to…

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POV

Google Announces Changes to AdWords Daily Budget Caps

Background Last month, Google took another step towards bringing their machine learning and Artificial Intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up to twice…

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POV

POV: Syncing eCommerce and Product Search to the Customer Journey

Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…

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