This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…
Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…
Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap Ads on…
Background Instagram, Facebook’s photo and video-sharing and editing service, announced that along with Resolution Media, it will launch expanded solutions for its advertising partners. The big marketer-facing updates involve three core evolutions: Expanding ad product offerings Enabling more relevant and…