Tag: seo

POV

Google Announces Longer, More Dynamic Snippets

Background Recently, Google confirmed that they’re not only increasing the character limit for snippets, but also utilizing a more dynamic algorithm for snippets. Google snippets are the written text that accompany organic search results, found underneath each results’ URL on…

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Google Announces Rankbrain

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What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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Google Mobile Algorithm Update

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Google Mobile Algorithm Update

Background Dubbed (again) by many as “The Year of Mobile,” Google has put a greater emphasis on providing mobile-friendly experiences, especially since time spent on smartphones has increased by 394% in the past four years. (Figure 1)   In a rare…

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Google’s Penguin Update

Background Always striving to provide searchers with the best content, Google released the Penguin algorithm change in 2012 to address an important ranking factor – link profiles. Penguin has since seen multiple updates and refreshes, the latest being 3.0 released…

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