Tag: social

Blog

5 Areas AI Can Enhance Social Advertising

Some of the most exciting applications of Artificial Intelligence (AI) live in the marketing and advertising arena, and we’ve only hit the tip of the iceberg. Social media, with its wealth of data and proven ad ecosystems, is a perfect…

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Blog

Facebook Bidding Updates July 2015

Executive Summary Facebook announced changes to Cost-Per-Click (CPC) bidding on July 8, 2015. Advertisers using the CPC bid model on Facebook have historically paid for every click on an ad, including likes, comments, shares, clicks to a website and so…

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POV

Instagram Announces Self-Serve Advertising Capabilities

Background Instagram, Facebook’s photo and video-sharing and editing service, announced that along with Resolution Media, it will launch expanded solutions for its advertising partners. The big marketer-facing updates involve three core evolutions: Expanding ad product offerings Enabling more relevant and…

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