Tag: youtube

Google Identity Data on YouTube

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Google Identity Data on YouTube

Background With more than 50% of YouTube videos watched on mobile devices, Google recently announced a plan to make fundamental shifts in how advertisers can both target ads as well as understand their performance on YouTube. At the heart of…

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YouTube Expands How It Defines A “View”

Background Five years ago this week, YouTube made a splash when it launched a new video ad format called TrueView Video Ads. TrueView empowered consumers in the advertising equation by giving them the choice to watch or skip a pre-roll…

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