Two-thirds of digital ad spend will be traded programmatically in 2019. As spend rises, marketers and advertisers are under pressure to implement the right strategies to reach their business goals. From AI to audience targeting, there are a wealth of new people-based best practices to help you acquire more customers and generate return from your programmatic campaigns.
On Thursday, February 28, Resolution Media VP of Marketing Sciences, Sergey Shprints, will be joined by experts from LiveRamp and DialogTech to provide listeners with the tools and tactics needed to create the best personalized experiences for customers in the year ahead. If you think you know all about how to use audience data and insights to inform your planning, think again. You won’t want to miss this. Register today here!
Managing Director, New Verticals
Head of Digital Center of Excellence
With more than a decade of experience in digital performance marketing, Jason came to Resolution Media
five years ago and currently oversees the Digital Center of Excellence at Resolution Media. In this role, Jason and the
Digital COE team focuses on the development of and the scaled adoption of digital service offerings that deliver
improved client outcomes across the Omnicom Media Group agencies.