Directing With Data
Our data and analytics capability is embedded in our client teams, providing audience insights across media channels. We leverage our proprietary precision-marketing platform, which integrates best-in-class partner tools and Omnicom data resources to design and deliver end-to-end audience orchestration and activation. Our advanced data platform ingests and aggregates performance data from across all digital channels to provide a truly holistic view of performance and our data science teams operate in this advanced environment to analyze cross channel trends to deliver an enriched view of holistic campaign KPIs and performance drivers.
Enabling Smarter Decisions
Resolution is always helping marketers learn even more about what they already know and identifying important insights they’ve never considered. We utilize analytics and incorporate them in everything we do.
Whether leveraging multi-touch attribution technology to better understand the contributions of various marketing channels and attribute credit accordingly, studying the behavior of customers and prospects on your site to improve conversion rates, or defining a comprehensive action plan to better connect with your most important audiences, we rely on analytics technology to collect and help us interpret critical data, which in turn informs and improves decision making.
Analytics technology provides the backbone of our most sophisticated and unique offerings:
- Current@Resolution, our turnkey enterprise social marketing solution, relies on analytics dashboards that report on paid, owned and earned results to provide a full picture of how your content and social initiatives drive success against KPIs and deliver ROI
- ClearTargetTM, our unique consumer insights platform, combines web analytics data with insights from digital measurement and research services comScore, Hitwise, Quantcast, Google AdPlanner and others, as well as search intelligence from Google, Yahoo, Bing and others to present a comprehensive picture of your digital customers