CommerceConnect™ is a unique solution anchored in a suite of people, process and technology capabilities designed to help our clients win greater share of the digital shelf in the ever-evolving retail selling marketplace.

CommerceConnect™ helps brands engage shoppers throughout their path-to-purchase, online or in-store. More specifically, we harness Omnicom’s advanced data assets in Annalect to unlock unique audience needs and shopper wants for brands. This solution helps clients understand, segment and target shopper audiences with content experiences tied to actual purchase journeys on Amazon, Walmart, Target and other online and offline storefronts.

We’ve managed these Commerce campaigns across 100+ clients around the world.

Utilizing CommerceConnect™

We’re offering brands a new set of critical skills-new data competencies to understand shopper needs & behaviors, new platform competencies for access and convenience and content experiences to communicate new forms of value exchange:


  • Advertising & engineering partnership
  • Data suite
  • Specialized skillsets & competencies

  • Data Cooperatives
  • Retail Network
  • Dynamic & Scalable Creative


  • Commerce Engine
  • CRO/CRM Integration
  • Personalization Frameworks & Journey Mapping