Our Performance TV Capability
Powered by Omnicom Media Group’s marketplace investment, we have a unique lens on the brand and direct response marketplace. We aim to grow our clients’ brands and businesses by making all media behave like performance media. We are adept at data driven video, leveraging platform-based technologies and first-, second-, and third-party data to drive a holistic strategy, execution and optimization across all touchpoints.
This new age of advanced TV is bringing deeper levels of data and profiling than traditional demographics. New data is coming from TV manufacturers, next-generation set boxes, digital sources, and much more.
We offer significant experience in the strategic and tactical planning, buying, optimization, attribution and analysis of all video including data-driven linear (national and local), OTT (Over-the-Top), CTV (Connected TV), TVE (TV Everywhere) and programmatic TV. You can get an extensive understanding of the impact your TV ads have on digital engagement, offline behaviors, and brand consideration.