Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…
Blog See All
Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search community since people noticed large shifts in ranking and traffic. Google…
Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…
White Papers See All
StoryConnect@Omnicom SXSW Report
StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.
Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.