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Google Tracking Retention After Safari & Firefox Updates

Background Safari’s Intelligent Tracking Prevention (ITP) 2.0 was recently announced by Apple at its Worldwide Developers Conference in June 2018 and will be included in iOS 12 (mobile OS) and Mojave (Mac OS). The new feature will immediately partition cookies…

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POV

Not Exactly a Match: The Evolution & Impact of Match Types

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

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StoryConnect@Omnicom SXSW Report

StoryConnect@Omnicom, an always-on, data-driven, socially -enabled, content and advertising center, allowed visitors to see news, trends and surprises from SXSW by making big data small.

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Social Trends Report – 1st Edition

From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.

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The Search Sandbox

Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.

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The Future of Search Marketing

Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.

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