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10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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Nine Notable Takeaways From Facebook’s 2019 F8 Conference

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

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Webinar: Resolution Media Talks New People-Based Programmatic Strategies

Two-thirds of digital ad spend will be traded programmatically in 2019. As spend rises, marketers and advertisers are under pressure to implement the right strategies to reach their business goals. From AI to audience targeting, there are a wealth of…

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What You Should Know About Google’s Latest Broad Core Algorithm Update

Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search community since people noticed large shifts in ranking and traffic. Google…

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Omnichannel 2.0: Evolving Facebook Strategy for Micro-Moment Shopping

Background Today’s consumer is constantly on the move and has more access to digital technology than ever before. This reality has transformed retail shopping from a Saturday morning activity to a micro-moment in between life’s daily activities. Americans use up…

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