Blog

What You Should Know About Google’s Latest Broad Core Algorithm Update

Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search community since people noticed large shifts in ranking and traffic. Google…

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Blog

Omnichannel 2.0: Evolving Facebook Strategy for Micro-Moment Shopping

Background Today’s consumer is constantly on the move and has more access to digital technology than ever before. This reality has transformed retail shopping from a Saturday morning activity to a micro-moment in between life’s daily activities. Americans use up…

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POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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POV

Facebook Announces IGTV

Executive Summary Facebook recently announced IGTV, a space within Instagram and also a standalone mobile app which will allow users to watch long-form vertical videos. This is the most recent move by Facebook to capitalize on additional placements and formats…

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