POV

Google Announces Close Variant Expansion for Phrase Match and Broad Match Modifiers

Background Google recently rolled out an update to expand the query mapping of Phrase Match and Broad Match Modifier (BMM) keywords. Because this update is a definitive change to the most fundamental targeting criteria in search — the keyword —…

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POV

Google Plans to Sunset Average Position with Prominence Metrics

Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be sunsetting one of the original metrics reported in Google Ads:…

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POV

It’s About Time: Instagram Offers Branded Content Ads

Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…

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POV

Facebook Campaign Budget Optimization

Background Facebook is officially migrating all campaigns to Campaign Budget Optimization (CBO) this September. While CBO has been available in Ads Manager since November 2017, historically, campaign managers have been able to set and control budget at the Ad Set…

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Blog

10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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Nine Notable Takeaways From Facebook’s 2019 F8 Conference

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

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Webinar: Resolution Media Talks New People-Based Programmatic Strategies

Two-thirds of digital ad spend will be traded programmatically in 2019. As spend rises, marketers and advertisers are under pressure to implement the right strategies to reach their business goals. From AI to audience targeting, there are a wealth of…

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What You Should Know About Google’s Latest Broad Core Algorithm Update

Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search community since people noticed large shifts in ranking and traffic. Google…

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