fMC

POV

fmC Announcements

Background On February 29, 2012, Facebook announced three new products that will impact the way brands approach their social media strategy within Facebook at their first ever Facebook Marketing Conference (fMC).  The core message behind each of these product announcements…

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Boxhead

Blog

Affiliates and Lead Aggregators

My husband and I have been on a quest to buy a new house and on a recent Google search for “mortgage rates” I was served with a slew of paid and organic results which many had no discernable difference…

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Category: SEM
Pharma

Blog

Is Facebook Dead For Pharma?

Many digital pharma marketers are tempted to avoid social media altogether due to strict advertising regulations by the FDA, and the unwillingness of some platform providers (Facebook) to adjust policies for the industry. As per FDA regulations, all pharma advertising…

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Pharma

Blog

5 Tips on How to Make SEO Work for Pharma

Anyone that has worked with any form of pharma brand knows how challenging and frustrating the space can be.  This is especially evident when you are trying to implement SEO best practices on the site.  The goal for most pharma…

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Pinterest Referral Traffic

POV

Pinterest – Implications for Search Marketers

Background Pinterest is a fast growing social network of online pinboards used to find, share, and organize content from around the web. Despite tremendous competition in the social network arena, Pinterest has achieved phenomenal growth in the last few months…

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Google Search Plus

POV

Google Search Plus Your World

Background On January 10, 2012, Google unveiled deep integration of social results into Google Search, with an emphasis on Google+. They’re calling this Google Search plus Your World. For Google this is another step away from the ten blue links…

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Google Plus

POV

Google+ Business Pages

Background After much anticipation, Google+ Pages for Business are now available. On June 28 2011, Google announced its newest version of social networking called The Google+ Project.  At the onset, brands wanted to join and create “fan pages” but Google…

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