POV

Google Expands Its “Universal Cart” with Shopping Actions

Summary Google announced another key step forward in the evolution of their e-commerce offerings with the rollout of Shopping Actions. The update brings merchants’ Google Express products into voice and search results, and also is the new Google “buy” button,…

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Three Key Insights From The ANA Media Conference

Earlier this month, I attended the Association of National Advertisers’ (ANA) Media Conference. Historically, the event has been a place for industry leaders and marketers to come together to discuss their grievances, successes, and what’s next in media. Below are…

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Digiday Media Summit Recap: Driving Towards Seamless Consumption

Photo: Shareen Pathak (Digiday) & Kris McDermott (Resolution Media)   Digiday hosted its annual Media Buying Summit in New Orleans, Louisiana last week where media buyers from agencies of all sizes spent several days deliberating the current state of the…

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People Also Ask: Optimizing For Google’s Increasingly Dynamic Mobile Results

For years, Resolution has helped brands learn from and adapt to Google’s changes to their search results. With hundreds of updates rolled out each year, savvy marketers are keen to observe and quickly reverse-engineer the fluctuations in rankings they’ve come…

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